Jax Bike Shop in BRAIN

Jax Bike Shop owner, Dave Hanson, is featured on Bicycle Retailer and Industry News website. The interview took place on BRAIN’s dealer tour.

Hanson is a gregarious man who speaks in a booming voice and gestures excitedly as he describes his business practices. He prides himself on honesty and shares the shops’ financial figures with his 80 employees three times a month.

His goal is to run his business as efficiently as possible and he’s taken numerous steps over the years to achieve that goal.

As with many small business’s that have become a chain their owner is a polarizing figure. Dave is no different to those in the Southern California biking scene. But for those bikers who dream of owning their own local bike shop in this competitive market and actually making a living off of it, Dave’s story is required reading.

For the full story click here.