);

In a taste test…

Back when I was growing up, I remember so many marketing campaigns where a cola company would have people do a taste test the included their own brand as well as the competitors. Of course the commercial would always show one brand being preferred by the subjects more than the other.

So here’s why I bring this up. If you had seen Frame A (offered by a well recognized brand), and you see Frame B (offered by a lesser known brand), then you see Frame C (offered by an Internet bike company), would you be more willing to buy Frame A based on the name?

If you had said yes to that question, here’s something you may not already know. All three frames would most likely be made by the same manufacturer in either Taiwan or China.

From what I’ve seen, Frame A would be more expensive due to the fact that the brand/company is bigger and they are relying on their name to sell the bike. Plus you also have to consider that they have a larger cost of operations than Frame B or C. In fact Frame C wouldn’t really have much overhead and can most likely offer the bike to you at a lower cost.

Anyhow, given that you’ve just read some info that states that the name brand bikes are made in the same factory as the Internet/not so popular brands, would you consider getting the lesser name brand in order to save money? Or would you stick with the bigger company based on its name?