$1500 for a complete DH bike? Insane!

Here’s the Specs on the Airborne Taka

MSRP:	$2,500
Frame:	6061 Aluminum 8″ Travel All Mountain/DH Single Pivot Suspension w/1.5″ Head Tube MTB, w/Sealed Bearings
Fork:	Marzocchi 888RV 200mm Dual Crown
Rear Shock:	Marzocchi Roco R Coil-Over
Headset:	FSA Orbit Z 1.5″
Brake Levers:	Avid Juicy 3
Brakes:	Avid Juicy 3 Hydraulic Brakes
Rotors:	Avid Juicy 3 203mm
Shifters:	SRAM X-5 Trigger 9-Speed (Rear Only)
F Derailleur:	N/A
R Derailleur:	SRAM X-7 Mid-Cage
Cassette:	SRAM PG-950 zz-32t 9-Speed
Chain:	KMC X-9
Crank:	FSA MOTO-X 40t w/E-Thirteen LG1 Chainguide
Bottom Bracket:	FSA MOTO-X
Pedals:	NONE
Rims:	WTB LaserDisc DH 32h SV
Hubs:	WTB LaserDisc DH 32h (F) 20mm Thru-Axle
Spokes:	Black 14g Stainless
Tires:	Maxis Minion DH 2.5
Handlebar:	KORE Torsion Race 35mm Rise, 31.8mm Dial, 710mm Width
Stem:	KORE B18 Direct Mount 31.8mm Clamp Dial, 350mm Length
Saddle:	WTB Pure V Race
Seat Post:	Kalloy Alloy 30mm Dia., 350mm Length

The MSRP on this thing is $2500, but its on sale for $1500 at GiantNERD.com